Date of Last Update: March 2024

Welcome to (the "Site"), a website operated in India by Vanity Wagon (NAPSA Pvt Ltd.) , a company registered in India with GST number 07AAGCN9915N1ZS and whose registered office is located at - Rz-31A, Roshan Mandi, Najafgarh, Delhi – 110043, India ("Vanity Luxe", "We", "Us" or "Our").

Vanity Luxe values its customers and respects their privacy. Any information we collect about you is held with the utmost care and security. Your visit to our site and your use of any of the services or features we provide, including Vanity Watch and customer loyalty programs, are subject to our terms and conditions, of which this Privacy Policy forms a part.

This policy (together with our Website Terms of Use, Cookie Policy, and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This Privacy Policy ("Policy") describes the type of personal information we collect from our users, the purpose for collecting such information, how we use it, with whom we share it, and the choices available to our customers regarding our use of the information. We will not disclose the personal information and sensitive information (as defined below) shared by the user other than in compliance with this Policy. If you do not consent to any of the terms enumerated in this Policy, do not proceed to use the site.

Our Policy is subject to change at any time without notice. Your continued use of the site following such changes to the Policy constitutes your acceptance of the changed Policy and agreement to be bound by such changes. If you do not continue to use the site following a change in the policy but take no action with respect to your personal information and sensitive information with us, our use of your personal information and sensitive information shall remain subject to the Policy in effect prior to the change. You are responsible for periodically reviewing this Policy to be aware of any changes thereto.

If you choose to decline to have your personal data processed or transferred in accordance with this Privacy Policy, you may not be able to enjoy all the services and features we provide on our website.

We do not knowingly or intentionally collect any information from children under the age of 14. If you are under the age of 14, you may look at our site but you may not make a purchase, register, or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 14 on the site, we will delete the information from our records.

This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those websites. For example, if you post something on Facebook, Twitter, Instagram, or YouTube, that information is governed by the privacy policies on those websites and is not governed by this Privacy Policy.

  • Information we collect from you
  • 1.1 Information You Give to Us: You may provide us with information by filling in forms on our Site or corresponding with us via telephone, email, post, or other means. This includes details you provide when registering on our Site, subscribing to our services, or placing orders. Such information may comprise your name, address, telephone number, email address, and debit or credit card details (if you intend to place an order). Additionally, you may submit inquiries, feedback, suggestions, ideas, or other information. For security and training purposes, we may record or monitor calls between us. Upon registration, you can access and modify your personal information in 'My Account'. If you forget your password, click on the 'forgotten password' link on the register or login page, and an email containing your decrypted password will be sent to the email address provided during registration.

    1.2 Information We Collect About You: With regards to your each visit to our website, we may automatically collect certain information, including:

    • Technical details such as your Internet Protocol (IP) address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.
    • Details about your visit, including the full Uniform Resource Locators (URLs) clickstream to, through, and from our Site (including date and time), products viewed or searched for, page response times, download errors, length of visits to specific pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to navigate away from the page, and any telephone numbers used to contact our customer service.

    1.3 Information We Receive from Other Sources: We may receive information about you from other websites within our group or through other services we offer. If we collect such data elsewhere, we will have notified you during collection that it may be combined with data collected on our Site. Additionally, we collaborate with third parties, including technical subcontractors, payment and delivery service providers, advertising networks, marketing services, analytics providers, search information providers, and credit reference agencies, from whom we may obtain information about you.

  • Cookies
  • Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

  • Use of information 
  • We use information held about you in the following ways:

    3.1 Information You Provide 

    We utilize the information you provide in the following ways:

    1.  Site Administration and performance of our contract with you:  The information you give to us is necessary to enable us to (i) fulfill your order (including acknowledging your order and communicating with you if there is any issue regarding the fulfillment of your order); (ii) to make sure your order is delivered correctly; (iii) to maintain your account; (iv) accounting, billing, reporting and audit;(v) credit checking or screening (vi) authentication and identity checks (vii) credit, debit or other payment card verification and screening; (viii) debt collection; (ix) safety, security, health, training, legal and administrative purposes/
    2.  Providing customer service in pursuit of our legitimate interest as a retailer: We request your contact details, such as your email address and telephone number, as well as order details to assist us in addressing any inquiries you may have regarding the use of our site, notifying you about the status of your order, and providing other customer care services such as identifying your requirements and shopping preferences. For these customer care services, we may utilize your data for statistical and market analysis, studies, research, and development either by ourselves or by a third party appointed as a data processor. However, in doing so, your personal data will be anonymized for use by these parties, ensuring they do not receive your name, address, email address, or telephone number.
    3. Direct Marketing: To enhance your shopping experience with us, we aim to keep you informed about our latest products, promotional offers, and events. We will only send you marketing materials if you have provided consent, and we will utilize only the communication methods you have agreed to (e.g., email, text, post, or telephone).

    We may utilize the information you provide and the data we gather about you to understand your interests better. This allows us to customize our communications to ensure they are relevant and engaging for you. Additionally, when you visit our site, we aim to tailor your experience to make shopping easier for you

    Opt-out of Direct Marketing: You can opt out of receiving marketing communications from us at any time. You can do so by: 

    (i) clicking on the unsubscribe link within the marketing emails you receive from us, 

    (ii) following the 'STOP' instructions provided in SMS messages, or 

    (iii) following the instructions included in postal mail promotions. Additionally, if you have registered with us, you can also opt out of receiving postal mail by logging into your account and adjusting your preferences.

    1. Our service: To notify you about changes to our service.
    2. Our Site: To ensure that content from our Site is presented in the most effective manner for you and for your computer, and so that we can enhance your experience of using our Site.

    3.2 Information we collect about you:

    We will use this information in relation to:

    (a) Administration of our Site: To administer our Site and conduct internal operations, including troubleshooting, data analysis, testing, research, statistical analysis, and surveys, we may collect information from visitors to our site and analyze it to gain insights into how people use our website. This helps us improve the service we offer you.

    (b) Site improvement: eWe aim to enhance our site to ensure that content is presented in the most effective manner for you and your computer

    (c) Providing customer service in pursuit of our legitimate interest as a retailer: The information we collect from you enables several key functions: (i) facilitating your participation in interactive features of our service at your discretion; (ii) measuring or understanding the effectiveness of the advertising we serve to you and others; and (iii) making suggestions and recommendations to you and other users of our site regarding goods or services that may align with your interests, provided you have agreed to be contacted by us for these purposes.

    (d) Security of our Site: As part of our efforts to keep our Site safe and secure.

    3.3 Information we receive from other sources:

    We reserve the right to combine the information collected from you, the information you provide to us, and data obtained from other sources. This combined information may be used for the purposes outlined above, depending on the types of information we receive.

    1. Disclosure of your information

    4.1 We may share your personal information with any member or brand within our group. They may use the information in accordance with their privacy policies for various purposes, including financial reporting and analysis, strategic planning, and the development of customer segmentation and metrics to provide a consistent view of our customer base. Additionally, they may utilize the data for creating inspiring content and editorial features, as well as for developing and selling new products and collaborations to enhance your experience as a customer of Vanity Luxe or other brands within our group.

    4.2 Periodically, we engage the services of carefully selected and monitored companies and individuals to perform functions on our behalf, ensuring the successful operation and continuous improvement of this Site. These entities are appointed as data processors. We may share your information with selected third parties, including:

    (a) Suppliers and subcontractors for the performance of any contract we enter into with them or you (e.g., to process your order and maintain your account, including the authorization and validation of credit or debit card transactions, and the provision of delivery services). These companies or individuals may access your personal details solely to fulfill their function but may not utilize such information for any other purpose.

    (b) Advertisers and advertising networks we appoint to assist us, who require the data to select and serve relevant adverts to you on our behalf.

    (c) Analytics and search engine providers that assist us in improving and optimizing.

    4.3 We do not share your personal details with other companies or individuals for their marketing purposes unless you have indicated during registration that you wish to receive information about other companies' products, offers, and services.

    4.4 We may disclose your personal information to other third parties:

    (a) In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

    (b) If Vanity Luxe or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

    (c) If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use, terms and conditions of supply, and other agreements; or to protect our rights, property, or safety (or the rights, property, safety of our customers, or others). This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

    1. Third party websites

    Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies, and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

    1. Data Retention and Destruction

    We store data for as long as it is necessary to provide products and services to you and others, and as long as we are legally required to do so. Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services, or until any legal requirement to keep it no longer exists. When personal data is no longer needed, we securely delete and destroy it.

    1. Rights of Data Subjects

    As a data subject and in accordance with applicable laws, you have the right to the following:

    • A right of access to a copy of the information contained in your personal data.
    • A right to object to processing that is likely to cause or is causing damage or distress.
    • A right to prevent processing for direct marketing.
    • A right to object to decisions being taken by automated means.
    • A right, in certain circumstances, to have inaccurate personal data rectified, blocked, erased, or destroyed.
    • A right to claim compensation for damages caused by a breach of applicable laws.

    1. Accessing and modifying your personal information

    In accordance with applicable data protection laws in India, you have the right to access information held about you. We will respond to your access request within 14 days, as mandated by applicable laws. Additionally, subject to these laws, you have the right to update and correct any inaccuracies in your personal data, and to have the information blocked or deleted, as necessary. To request changes to your personal information, please send a written request via email to or by post to-

    Business Process Analyst

    Vanity Wagon

    Rz-31A, Roshan Mandi, Najafgarh,

    Delhi – 110043, India

    1. Right to erasure

    To request the deletion or removal of your personal data, including information published or processed online, please send an email to or by post to the address provided above.

    1. Right to data portability

    If you would like access to any personal data you have provided to us in a machine-readable format, or if you would like your data to be transferred directly to another data controller, please send your request by email to or by post to the address provided above.

    1. Changes to our Privacy Policy

    Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

    1. Contact

    Questions, comments, or requests regarding this Privacy Policy are welcomed and should be addressed by email to or by post to the address provided above.

    1. Non-waiver

    No failure to exercise and no delay on the part of Vanity Luxe in exercising any right, remedy, power or privilege of Vanity Luxe under this Privacy Policy and no course of dealing between us shall be construed or operate as a waiver, nor shall any single or partial exercise of any right, remedy, power or privilege preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege on the part of Vanity Luxe.

    1. Law, jurisdiction, and language

    The Site, any content contained herein, and any contracts entered into as a result of the usage of this Site are governed by Indian laws. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of Delhi. All contracts are concluded in English.